The Open Church Network is a dynamic site with regular new posts. There is also static content, a shop, and online courses. The first challenge was to establish an architecture that would accommodate and order the different content types and allow visitors to quickly and easily find what they come looking for. The content of the site seemed so disparate and yet connected that finding categories loose enough to gather a number of posts and also tight enough not to bleed across into another area was a challenge. The solution was to create conversations that link to posts and accommodate core content.

The site has proved a global success, with visitors from around the world checking in each month.