Frontline
Branding
Pathways is the new national social work leadership programme. The tender to run this Pathways was awarded to Frontline, a leading provider and one of the UK's largest Social Work charities. Frontline asked Beautiful Bright to develop a Pathways brand. The brief was to create an identity to work alongside the existing in-house brand strategy but could also exist outside of the Frontline family.
Similar to the Frontline brand, the Pathways brand is a word mark that introduces an accent colour. The mark itself illustrates pathways and progress.
It was a fantastic opportunity to work with a new client, one that offers an incredibly valuable service. Together, we worked through progressive iterations of the mark, teasing out the values and identity of this new programme that will support so many people.
Similar to the Frontline brand, the Pathways brand is a word mark that introduces an accent colour. The mark itself illustrates pathways and progress.
It was a fantastic opportunity to work with a new client, one that offers an incredibly valuable service. Together, we worked through progressive iterations of the mark, teasing out the values and identity of this new programme that will support so many people.
Similar to the Frontline brand, the Pathways brand is a word mark that introduces an accent colour. The mark itself illustrates pathways and progress.
It was a fantastic opportunity to work with a new client, one that offers an incredibly valuable service. Together, we worked through progressive iterations of the mark, teasing out the values and identity of this new programme that will support so many people.