Reynolds Dawson
branding, web
Reynolds Dawson provide defence representation. Beautiful Bright developed branding and messaging that identifies with and can encourage clients who are in periods of uncertainty and desperation.
The existing Reynolds Dawson brand was harsh and intimidating. It used images of Lady Justice and lots of red text. We felt that potential clients, intimidated by their circumstances and entering the legal system, which they likely have little understanding of, would not relate well to that imagery. We decided to find new ways to present a more understanding and human front.
Ultimately we landed on the Lilly, which represents peace, innocence, purity and beauty. Although these values are rarely associated with criminal justice, they should always be used when we consider other people and their complex situations. We also softened the harsher red and replaced it with a warmer pink/purple.
The new site was created with the clients in mind. Beautiful Bright worked with Reynolds Dawson to help get into the mindset of the end-user, who is less interested in solicitors, and more concerned with their own representation. The entire site and content were rethought to present the services of Reynolds Dawson and offer the reassurance their clients need.
You can have a look here.
The existing Reynolds Dawson brand was harsh and intimidating. It used images of Lady Justice and lots of red text. We felt that potential clients, intimidated by their circumstances and entering the legal system, which they likely have little understanding of, would not relate well to that imagery. We decided to find new ways to present a more understanding and human front.
Ultimately we landed on the Lilly, which represents peace, innocence, purity and beauty. Although these values are rarely associated with criminal justice, they should always be used when we consider other people and their complex situations. We also softened the harsher red and replaced it with a warmer pink/purple.